Remember when Amazon only sold books, when YouTube was solely a dating website, and when Netflix distributed DVD movies to its customers … through the mail?
While many other companies sunk with the changing trends, these brands effectively pivoted to become the global powerhouses they are today.
While these are just three of the more well-known examples, there’s a long list of companies that have achieved success by adjusting their product offerings to cater to a more specific target audience.
Count Edson (https://www.edson.com/) as one of those success stories.
In 1962, Ed McCrudden and Hugh Anderson were commissioned to manufacture a carton packer to assist in the packaging process for candy. They built their first machine in McCrudden’s garage and adopted the name “Edson,” taking “Ed’s” first name and combining it with “son” from Anderson.
In those early years, if you needed something packaged, they were there ready with a recommendation. Pretty much anything that was put into a box was fair game for the two entrepreneurs, including tissues, which turned into an unexpected gold mine.
When North American tissue manufacturers looked to include automation in case packing during the late 1970s, Edson was there with a solution.
There was nothing unique about Edson’s designs specifically tailored to tissue products, but they were in the right place at the right time with the right applications.
Edson designs its machines to fit specific applications with a high degree of flexibility to adapt to changing products and case sizes, making them perfect for the paper industry.
Quality was another benefit of Edson products. There are Edson machines built in the 1980s that are still operating today.
Along with its dedication to the upkeep of older machines, Edson continues to keep track of industry trends and adapt accordingly. Newer machines, like the 3600C compact case packer, account for modern challenges such as limited floor space, smaller production runs, and tighter budgets. The 3600C answers these challenges while still delivering on the Edson brand attributes of consistency, quality, and reliability.
Through years of proven performance, and making the right moves at the right time, Edson has become the go-to case packing brand for the paper and tissue industries, and like Amazon, YouTube, and Netflix … they have not looked back since.
Rodney Fokkens is the Operations Manager at Edson. He can be reached at Rodney.firstname.lastname@example.org